Outside the studio: Marketing

Planning projects for 2018?  Apply for a tailored and nuanced professional development opportunity in Marketing.

A panel of three professionals, familiar with a wide range of art forms and marketing plans of all shapes and sizes have been assembled to work with you on 30 November.

What is the format?

Express your interest through the online form here by 06 October.

If successful, we will ask that your materials to be submitted to the Programme Manager in one PDF file no later than 20 October 2017.  Late submissions will mean forfeiting your place.

Your marketing materials will then be provided to each member of the panel to review in advance of the clinic on 30 November. 

You will be allotted a time between 12-3pm to meet with each panelist for half an hour to discuss your materials and to ask any other questions.  In this way, the maximum time commitment from you will be 1.5 hours on the day.

Who is the Panel?

Richard Johnson

Richard has over 20 years’ experience working in marketing consultancies and integrated marketing agencies in Dublin. A graduate of Trinity College Dublin, he spent three years teaching in the north inner city before changing direction to work in marketing and advertising.

During his career he has worked across all the marketing disciplines including Digital, PR, Direct Response Advertising, Sales Promotion and event management. He has developed campaigns for many of the country’s best known brands which have gone on to win local and international awards.

A director of Dance Ireland and Irish National Youth Ballet Richard has a strong understanding of audience building and arts marketing. 

Mary Foley

Throughout her career, Mary has been privileged to work as a professional communicator for many great organisations.  Her work has taken her across varied paths:  from collaborating with public and private sector companies in the piloting of educational and social initiatives for Dublin - publicising Ireland's participation in a World Exposition in Seville - developing a brand communications strategy to launch a new food company into the Irish food market - to profiling the Abbey Theatre internationally and protecting its reputation. Mary is presently working with the RTÉ National Symphony Orchestra to increase its visibility as a world class orchestra both at home and abroad.

Melanie Wright
Biog to follow