360° - Building Strategies for Communication in Contemporary Dance

What are we talking about?

Originally for this meeting we planned to speak about online communication tools and their uses. However, due to the dense discussions of the previous four work sessions which already addressed different aspects of online communication, we decided to use this session to develop and test the outcomes of the project to date. 

We split into two working groups to accommodate the work on the different outputs generated.  One working group discussed the content of the publication and worked on the editing of this text. The second working group developed a plan and a structure for practical and useful tips that are essential for dance professionals to know when dealing with communication and PR experts, and discussed an appropriate digital design to deal with all of our different types of content.

In addition to working in two groups we invited 14 dance professionals (choreographers, dramaturgs, communication experts, curators, productions managers, journalists) to test a first draft of a modular map that is designed to help choreographers to develop a communication plan as an integral part of their artistic work plan and production process – but also to view this process as fluid and enjoyable.

What did we learn?
The feedback of the test session with a group of dance professionals showed that on one hand the questions and topics we discussed and developed throughout the first four working sessions are issues that many professionals in contemporary dance are aware of and are dealing with in their daily practices. We learned from the group that we were in fact developing a tool that can be playful, almost a communication ‘game’, that can help dance professionals to communicate with a 360 degree perspective throughout their processes, as well as allowing them to visualise this plan in a flexible way as their projects evolve.

What will we do?
Following the highly encouraging feedback of the test session participants we decided to continue developing the structure and organisation of the information we have generated on our website.

The content of this website will consist of three parts:

Think:  A text which examines key words we identified on our journey that are crucial for successful communication in the field of contemporary dance.  
Use:  A collection of practical and useable essential information on press and marketing issues 
Play:  A modular tool that inspires choreographers and dance professionals to create their own communication plan.

The launch of the online publication with the title 360° – Communicating Dance is planned for the second half of December 2017 and will be live at www.communicatingdance.eu


Hazel Hodgins (Dance Ireland)
Jeanette Keane (Dance Ireland)
Roberto Casarotto (Centro per la Scena Contemporanea, Bassano del Grappa)
Alessia Zanchetta (Centro per la Scena Contemporanea, Bassano del Grappa)
Roberto Cinconze (Centro per la Scena Contemporanea, Bassano del Grappa)
Kerstin Evert (K3 – Zentrum für Choreographie | Tanzplan Hamburg)
Uta Meyer (K3 – Zentrum für Choreographie | Tanzplan Hamburg)
Ulrike Steffel (K3 – Zentrum für Choreographie | Tanzplan Hamburg)
Jenny Beyer (K3 – Zentrum für Choreographie | Tanzplan Hamburg)
Elisabetta Bisaro (La Briqueterie - CDC du Val de Marne)
Valentina Toth (Croatian Institute for Movement and Dance)
Nina Kunek (Croatian Institute for Movement and Dance)
Mirna Žagar (Croatian Institute for Movement and Dance)
Lody Meijer (Dansateliers Rotterdam)
Merel Heering (Dansateliers Rotterdam)

"The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein."